+33 (0) 450 09 24 14 embs@univ-savoie.fr

THE UNIVERSITY OF SAVOIE

2nd semester

Course descriptions

STATISTICS AND MARKETING RESEARCH

PART-MODULE PRINCIPLES OF MARKETING RESEARCH

Statistics applied to market research:

  •  International marketing research methodology: questionnaire design, sampling techniques, different modes of data collection.
  • Descriptive, bivariate and multivariate statistics. Textual data analysis.
  • Reporting techniques.
  • Workshops on survey software Sphinx.
  • Company real project.

Prof. Stéphane Ganassali

PART- MODULE INTENSIVE STUDY PROGRAMME

Markstrat Intensive Programme
The intensive programme Markstrat is a marketing simulation (see  http://web.stratxsimulations.com/simulation/strategic-marketing-simulation) in which the students will learn how to use marketing studies information for making their marketing decisions, within a competitive environment.

PURCHASING AND SUPPLY CHAIN MANAGEMENT

  SECTION SCM

  • Supply chain management rationale and impact on the firm’s performance.
  • Demand forecasting.
  • Inventory control.
  • Distribution management.
  • Transportation and warehouse management.
  • Distribution network design.
  • International aspects of procurement, production and distribution.

Mr. Jorge Espinosa

 

SECTION PM 

  • An example of career in Purchasing and SCM.
  • The importance of the function, roles and interactions with adjacent functions, evolution, Purchasing vs SCM.
  • Category Sourcing strategies and Supplier relationship management.
  • Cost management and target setting with a case study/ role play.
  • Balanced score cards, Purchasing and supplier performance management.
  • Risk, uncertainty and resilience management in purchasing.

Mr. Phil Willson

EUROPEAN AND GLOBAL ECONOMICS

Introduction

1st part-module:  International macroeconomic theory and policy

  • Chapter 1: What is macroeconomics?
  • Chapter 2: Macroeconomic accounts.
  • Chapter 3: Labour markets and unemployment.
  • Chapter 4: Money, prices and exchange rates in the log run.
  • Chapter 5: Borrowing, lending and budget constraints.
  • Chapter 6: Private sector demand: consumption and investment.
  • Chapter 7: Money and monetary policy.
  • Chapter 8: Macroeconomic equilibrium In the short run.
  • Chapter 9: International capital flows and macroeconomic equilibrium.
  • Chapter 10: Output, employment and inflation.
  • Chapter 11: Aggregate demand and aggregate supply.

Prof. Aude Pommeret

EUROPEAN AND GLOBAL CONSUMER BEHAVIOUR
  • Factors influencing customer decision making: cultural, sociological, personal, psychological and situational aspects.
  • Theoretical stages of the decision-making process: from the perception of needs to post purchase feelings.
  • Consumption as a natural and ancestral human activity: why do we consume?
  • Culture, lifestyles and consumption.
  • Impact of socio demographics on consuming priorities and purchasing patterns.
  • Sociological aspects in customer behaviour: the different persons involved in the decision process, group influence phenomena (including social classes) and opinion leadership.
  • Psychological explorations of customer behaviour, e.g. perception, learning, motivation, involvement, attitude.
  • Purchase environment and shopping behaviour.
  • Basics of neuro-marketing analyses.
  • Symbolic consumption and identity (self-image).
  • Post-modern customers and brand consumption.
  • Experiential consumption – consumer culture theory approaches to understanding consumption practices.

Prof. Stéphane Ganassali
Prof. Carmen R. Santos

FINANCIAL MARKETS AND CORPORATE FINANCE

Financial Markets 

  • Characteristics of the main asset classes (cash, bonds, equities, commodities, alternative investments, currencies)
  • Measure economic growth and detail the various tools used to predict future economic activity
  • Analyse the impact of economic growth on the main asset classes
  • Detail the various measures of inflation (headline, core, cost-push, demand pull)
  • Analyse the impact the growth-inflation mix on the major asset classes
  • Central bank policies – both conventional and unconventional – and their impact on financial markets

 Corporate Finance 

  • Equity Valuation
  • Combining top-down and bottom-up analysis for optimum investment management

Dr. Michel Girardin

REGISTRATION, INFORMATION AND ADMINISTRATION

IAE -Savoie Mont-Blanc
International Office
4, Chemin de Bellevue – BP 80439
F – 74944 Annecy-le-vieux cedex
Tel. : +33 (0) 450 09 24 14

embs@univ-savoie.fr
www.iae.univ-savoie.fr

All rights reserved © 2020 | designed by Lowe Marketing