The EMBS is an Accredited Master’s degree in Management.
Officially integrated in the new European Bologna system of higher education.
It is composed of 4 semesters in 4 different European countries:
Italy, France, Germany and Spain
Total of 120 ECTS
(6 ECTS Credits)
The course provides an overview of European and international business law. After a general introduction on the legal framework governing European and international business structures, the course investigates the following topics:
Students are invited to take part in class discussions
Prof. Corrado Malberti
The course is divided into units. Each unit will include a traditional lecture with an introduction of the theme of the unit, and an open discussion of the topic using cases and readings. Students are requested to present some specific techniques or case studies during class.
The course will present a selection of HR and preliminary organizational behaviour topics, such as:
Prof. Roberta Cuel
.
(5 ECTS Credits)
The course aims to provide students with a general understanding of the role of information systems and information and communication technologies (ICT) in modern organizations, in order to prepare managers and staff of modern business to understand the main technological solutions available for organizations operating in the digital economy. The course aims to provide the basis for understanding the business phenomena nowadays more and more connected to the use of ICT, with a special attention to the relationship between ICT, business organization and related costs.
Prof. Andrea Molinari
(5 ECTS Credits)
The course is divided into a number of topics that are designed to develop the competences outlined above:
Prof. Caterina Pesci
(9 ECTS Credits)
The module gives a comprehensive insight into strategy models for the international competition, particularly on the characteristics of international business, strategic planning in the international context, and management of various business activities in a global environment.
The international marketing part will give an in-depth knowledge of the development factors of international marketing and of the latest areas on interest in this field. Analysis of international environment and demand, international segmentation, international marketing mix, e-business. Particular attention shall be given to relationship marketing and to the techniques of analysis of consumer behaviour (this part is taught as a separate module by a teacher from one of the partner universities, to enhance the interaction between partners and expose the students to different didactic approaches).
The ISM part moves from an overview of international commerce to discuss the globalization of the competitive environment. The course examines the various aspects of a firm’s activity in the light of the process of internationalization. Particular attention is given to the issue of sustainability in the management of international firms.
The course is divided into a number of topics that are designed to develop the competencies outlined above:
A business simulation will be part of the programme to give the opportunity to the students to apply their acquired knowledge to (albeit simulated) reality.
Prof. Italo Trevisan
(8 ECTS Credits)
PART-MODULE PRINCIPLES OF MARKETING RESEARCH
Statistics applied to market research:
Prof. Stéphane Ganassali
PART- MODULE INTENSIVE STUDY PROGRAMME
The intensive programme is a marketing simulation in which the students will learn how to use marketing studies information for making their marketing decisions, within a competitive environment.
(5 ECTS Credits)
SECTION SCM
Mr. Jorge Espinosa
SECTION PM
Mr. Phil Willson
(6 ECTS Credits)
Introduction
1st part-module: International macroeconomic theory and policy
Prof. Aude Pommeret
(6 ECTS Credits)
Prof. Stéphane Ganassali
Prof. Carmen R. Santos
(5 ECTS Credits)
FINANCIAL MARKETS
CORPORATE FINANCE
Dr. Michel Girardin
(5 ECTS Credits)
Dr. Katrin Zulauf
(5 ECTS Credits)
I. Distribution Management
II. Price Management
III. The Relationship between Price and Distribution Management.
Prof. Reinhard Hünerberg
(20 ECTS Credits)
PART-MODULE RESEARCH METHODS
Prof. Ralf Wagner
PART-MODULE THESIS
Prof. Ralf Wagner.
(5 ECTS Credits)
Prof. Roberto Fernández Gago
Miss Rebecca Johnson
(10 ECTS Credits)
PART-MODULE CONSUMER ENGAGING COMMUNICATION
Prof. Carmen R. Santos
Prof. Alexandra Kenyon
PART-MODULE COMPANY PROJECT
The content is adapted to the particular situation of the company analyzed. The general guide is:
Prof. Carmen R. Santos
Mr. Victor Hernando Pérez
(5 ECTS Credits)
Mr. Ernesto González Castañón
(10 ECTS Credits)
The Internship is a work-related learning experience as a part of the EMBS program under the guidance of a external tutor. The aim of an internship is to have an actual and recent work experience in the field of business studies (preferably in International Marketing) in order to test student’s theoretical knowledge through practical work, apply theoretical knowledge in a real-life situation, see how work is organised in different establishments and observe the work processes as well as to develop the student’s ability and habits for doing independent work. Internship must follow the aims and study goals set in the curriculum. The internship must be in line with the aims of the curriculum either by the field of activity or in general with activities that develop research and analytical skills.
Prof. Carmen R. Santos
Prof. Mario Díaz Martínez
Ass. Prof. Oliver Torrres Reynoso
The Italian grading system is based on a 30-point grading scale:
27–30: excellent (ottimo)
24–26: very good (distinto)
21–23: good (buono)
19–20: satisfactory (discreto)
18: sufficient (sufficente)
0–17: fail (insufficente)
Useful links: www.unitn.it/en/cla
The French grading system is based mostly on a 20-point grading scale:
16–20: very good (très bien: TB)
14–15.9: good (bien: B)
12–13.9: satisfactory (assez bien: AB)
10–11.9: correct (passable; not an official grade)
0–9.9: fail (insuffisant)
Useful links: www.iae.univ-savoie.fr
The German grading system is based on a 6-point grading scale (GPA):
1 very good (sehr gut)
2 good (gut)
3 satisfactory (befriedigend)
4 sufficient (ausreichend)
5 deficient (mangelhaft)
6 insufficient (ungenügend)
Useful links: www.uni-kassel.de
The Spanish grading system is based on a 10-point grading scale:
9.0–10 outstanding (sobresaliente or matrícula de honor or mención de honor)
7–8.9 remarkable (notable).
6–5.0 passed (aprobado).
3–4.9 insufficient (insuficiente).
0–2.9 fail (suspenso)
Useful links: www.unileon.es
REGISTRATION, INFORMATION AND ADMINISTRATION
IAE -Savoie Mont-Blanc / International Office
4, Chemin de Bellevue – BP 80439 / F – 74944 Annecy-le-vieux cedex
Tel. : +33 (0) 450 09 24 94