Strategic visionaries. Empowered pioneers.

The EMBS is an Accredited Master’s degree in Management.

 

Officially integrated in the new European Bologna system of higher education.

 

It is composed of 4 semesters in 4 different European countries:

Italy, France, Germany and Spain

 

Total of 120 ECTS

CURRICULUM

1st Semester

Univ. of Trento - Italy
Fundamental and specialised courses

(6 ECTS Credits)

The course provides an overview of European and international business law. After a general introduction on the legal framework governing European and international business structures, the course investigates the following topics:

  • The freedom of establishment of companies in the EU
  • The harmonisation programme of EU company law
  • National and cross-border mergers.
  • Divisions and conversions
  • The digitalisation of EU company law
  • Shareholder rights
  • Corporate sustainability
  • European business organisations
  • Formation and financing of companies
  • Management and control

Students are invited to take part in class discussions
Prof. Corrado Malberti

The course is divided into units. Each unit will include a traditional lecture with an introduction of the theme of the unit, and an open discussion of the topic using cases and readings. Students are requested to present some specific techniques or case studies during class.

The course will present a selection of HR and preliminary organizational behaviour topics, such as:

  • HR and digitalization
  • Diversity management and multicultural teams
  • Selection and Hiring
  • Training methods and personal development
  • Motivation, performances and incentive schemes
  • Careers management and compensation systems
  • Leadership and agile work
  • Work-life balance and working syndromes

Prof. Roberta Cuel

.

(5 ECTS Credits)

The course aims to provide students with a general understanding of the role of information systems and information and communication technologies (ICT) in modern organizations, in order to prepare managers and staff of modern business to understand the main technological solutions available for organizations operating in the digital economy. The course aims to provide the basis for understanding the business phenomena nowadays more and more connected to the use of ICT, with a special attention to the relationship between ICT, business organization and related costs.

  • ICT, trends, convergences and consequences: the value of going digital
  • New laws of the knowledge society
  • Definitions of Information systems
  • Information Technology as a Support to Strategic Management
  • The productivity paradox
  • Classification of Information systems
  • Digital Ecology and sustainability of Information Systems
  • Big data, energy consumption and blockchain
  • Application software and its possible acquisition ways
  • Software licensing
  • Components of Information Systems – Networks
  • Issues in Managing the IS Infrastructure
  • Freeconomics
  • Emerging computing environments
  • Big data: characteristics, application fields and tools
  • Data Management concerns and respective problems
  • Database and Database Management Systems, advantages, costs and risks
  • Data Analysis: datawarehouse, datamarts, OLAP, dataming and text mining tools
  • OLAP, their characteristics and the comparison with OLTP
  • Data Mining and other mining techniques

Prof. Andrea Molinari

(5 ECTS Credits)

The course is divided into a number of topics that are designed to develop the competences outlined above:

  • Introduction to International Accounting
  • Review of Accounting Basics
  • Financial Reporting Standards
  • Conceptual Framework
  • Structure of Financial Statements,
  • Understanding Income Statement,
  • Understanding Statement of Financial Position/Balance Sheet
  • Understanding Cash Flow Statement
  • Financial Analysis Techniques and Applications
  • Evaluating Quality of Financial Reporting
  • Understanding sustainability measurment issues

Prof. Caterina Pesci

(9 ECTS Credits)

The module gives a comprehensive insight into strategy models for the international competition, particularly on the characteristics of international business, strategic planning in the international context, and management of various business activities in a global environment.

The international marketing part will give an in-depth knowledge of the development factors of international marketing and of the latest areas on interest in this field. Analysis of international environment and demand, international segmentation, international marketing mix, e-business. Particular attention shall be given to relationship marketing and to the techniques of analysis of consumer behaviour (this part is taught as a separate module by a teacher from one of the partner universities, to enhance the interaction between partners and expose the students to different didactic approaches).

The ISM part moves from an overview of international commerce to discuss the globalization of the competitive environment. The course examines the various aspects of a firm’s activity in the light of the process of internationalization. Particular attention is given to the issue of sustainability in the management of international firms.

The course is divided into a number of topics that are designed to develop the competencies outlined above:

  • The process of globalization and the development of the international trade system
  • International trade theory and theories on the internationalization of the firm
  • Foreign Direct Investments and the multinational companies
  • Sustainability and Business: international business environment and sustaniability-oriented practices
  • Strategies and production strategy for the international firm
  • Organization and human resource management of the international firm
  • International Market Analysis
  • Financial strategies for international firms

A business simulation will be part of the programme to give the opportunity to the students to apply their acquired knowledge to (albeit simulated) reality.

Prof. Italo Trevisan

2nd Semester

Univ. of Savoie - France
Fundamental and specialised courses

(8 ECTS Credits)

PART-MODULE PRINCIPLES OF MARKETING RESEARCH
Statistics applied to market research:

  • International marketing research methodology: questionnaire design, sampling techniques, different modes of data collection.
  • Descriptive, bivariate and multivariate statistics. Textual data analysis.
  • Reporting techniques.
  • Workshops on survey software Sphinx.
  • Company real project.

Prof. Stéphane Ganassali

PART- MODULE INTENSIVE STUDY PROGRAMME
The intensive programme is a marketing simulation in which the students will learn how to use marketing studies information for making their marketing decisions, within a competitive environment.

(5 ECTS Credits)

SECTION SCM

  • Supply chain management rationale and impact on the firm’s performance.
  • Demand forecasting.
  • Inventory control.
  • Distribution management.
  • Transportation and warehouse management.
  • Distribution network design.
  • International aspects of procurement, production and distribution.

Mr. Jorge Espinosa


SECTION PM

  • An example of career in Purchasing and SCM.
  • The importance of the function, roles and interactions with adjacent functions, evolution, Purchasing vs SCM.
  • Category Sourcing strategies and Supplier relationship management.
  • Cost management and target setting with a case study/ role play.
  • Balanced score cards, Purchasing and supplier performance management.
  • Risk, uncertainty and resilience management in purchasing.

Mr. Phil Willson

(6 ECTS Credits)

Introduction
1st part-module:  International macroeconomic theory and policy

  • Chapter 1: What is macroeconomics?
  • Chapter 2: Macroeconomic accounts.
  • Chapter 3: Labour markets and unemployment.
  • Chapter 4: Money, prices and exchange rates in the log run.
  • Chapter 5: Borrowing, lending and budget constraints.
  • Chapter 6: Private sector demand: consumption and investment.
  • Chapter 7: Money and monetary policy.
  • Chapter 8: Macroeconomic equilibrium In the short run.
  • Chapter 9: International capital flows and macroeconomic equilibrium.
  • Chapter 10: Output, employment and inflation.
  • Chapter 11: Aggregate demand and aggregate supply.

Prof. Aude Pommeret

(6 ECTS Credits)

  • Customer Journey
  • Segmenting the market
  • Perception process
  • Consumers’ attitudes towards brands
  • Culture and consumption
  • Sociological aspects in customer behaviour
  • Symbolic consumption and identity (self-image)
  • Experiential consumption

Prof. Stéphane Ganassali
Prof. Carmen R. Santos

(5 ECTS Credits)

FINANCIAL MARKETS

  • Characteristics of the main asset classes (cash, bonds, equities, commodities, alternative investments, currencies)
  • Measure economic growth and detail the various tools used to predict future economic activity
  • Analyse the impact of economic growth on the main asset classes
  • Detail the various measures of inflation (headline, core, cost-push, demand pull)
  • Analyse the impact the growth-inflation mix on the major asset classes
  • Central bank policies – both conventional and unconventional – and their impact on financial markets

CORPORATE FINANCE

  • Equity Valuation
  • Combining top-down and bottom-up analysis for optimum investment management

Dr. Michel Girardin

3rd Semester

Univ. of Kassel - Germany
Thesis and further specialised courses

(5 ECTS Credits)

  • Introduction to negotiation management
  • Characteristics of negotiations
  • How to define success in negotiations
  • The Harvard negotiation method
  • Preparing a negotiation
  • Distributive negotiations: how to deal with the basic techniques
  • Integrative negotiations: how to enlarge the pie; how to manage effectively
  • Win-win strategies: how to conduct an effective process
  • Dealing with major obstacles: how to overcome ineffectiveness
  • Electronic Negotiations
  • Dealing with difficult people
  • Dealing with foreigners
  • Closing the deal
  • Ethics

Dr. Katrin Zulauf

(5 ECTS Credits)

I. Distribution Management

  • Fundamentals of Distribution.
  • E-Commerce.
  •  

II. Price Management

  • Fundamentals of Pricing.
  • Pricing and the Internet.
  •  

III. The Relationship between Price and Distribution Management.


Prof. Reinhard Hünerberg

(20 ECTS Credits)

PART-MODULE  RESEARCH METHODS

  • Introduction to business and management research
  • Research philosophies and approaches, theories, and hypotheses testing
  • Methods of topic identification
  • Literature review – how it is done
  • Research design
  • Sample selection / sampling in virtual environments
  • Data collection methods (qualitative and quantitative)
  • Analysis methods (qualitative and quantitative)
  • Thesis writing and presentation

Prof. Ralf Wagner

PART-MODULE THESIS

  • Tutoring (Group sessions).
  • Development of final research approach, design and questions.
  • Self-study.
  • One-on-One sessions with tutor.
  • Development of a final research exposé.
  • Master Thesis and Presentation.

Prof. Ralf Wagner.

4th Semester

Univ. of Leon - Spain
Business oriented courses and activities

(5 ECTS Credits)

  • Business Ethics.
  • Giving Voice to Values.
  • Sustainability, Corporate Social Responsibility and Stakeholder Theory.
  • Tools and Techniques of Business Ethics Management and CSR.

Prof. Roberto Fernández Gago
Miss Rebecca Johnson

(10 ECTS Credits)

PART-MODULE CONSUMER ENGAGING COMMUNICATION

  • Integrated Marketing Communication
  • Objectives and Target
  • Message Design
  • On Line Communication
  • Content Marketing
  • Social Media

Prof. Carmen R. Santos
Prof. Alexandra Kenyon


PART-MODULE COMPANY PROJECT
The content is adapted to the particular situation of the company analyzed. The general guide is:

  • Briefing.
  • IMC strategy in two countries.
  • IMC design.

Prof. Carmen R. Santos
Mr. Victor Hernando Pérez

(5 ECTS Credits)

  • Sources of innovation: creativity.
  • Sources of innovation: cooperation with users, suppliers, competitors, etc.
  • Collaboration strategies.
  • Types and patterns of innovation.
  • Organization for innovation and managing new product development.
  • Building business model.
  • Knowledge management for entrepreneurs.
  • Design thinking.
  • Marketing innovation for entrepreneurs.
  • Social media for entrepreneurs.

Mr. Ernesto González Castañón

(10 ECTS Credits)

The Internship is a work-related learning experience as a part of the EMBS program under the guidance of a external tutor. The aim of an internship is to have an actual and recent work experience in the field of business studies (preferably in International Marketing) in order to test student’s theoretical knowledge through practical work, apply theoretical knowledge in a real-life situation, see how work is organised in different establishments and observe the work processes as well as to develop the student’s ability and habits for doing independent work. Internship must follow the aims and study goals set in the curriculum. The internship must be in line with the aims of the curriculum either by the field of activity or in general with activities that develop research and analytical skills.
Prof. Carmen R. Santos
Prof. Mario Díaz Martínez
Ass. Prof. Oliver Torrres Reynoso

ACADEMIC GRADING SYSTEMS

The Italian grading system is based on a 30-point grading scale:

27–30: excellent (ottimo)
24–26: very good (distinto)
21–23: good (buono)
19–20: satisfactory (discreto)
18: sufficient (sufficente)
0–17: fail (insufficente)

Useful links: www.unitn.it/en/cla

The French grading system is based mostly on a 20-point grading scale:

16–20: very good (très bien: TB)
14–15.9: good (bien: B)
12–13.9: satisfactory (assez bien: AB)
10–11.9: correct (passable; not an official grade)
0–9.9: fail (insuffisant)

Useful links: www.iae.univ-savoie.fr

The German grading system is based on a 6-point grading scale (GPA):

1 very good (sehr gut)
2 good (gut)
3 satisfactory (befriedigend)
4 sufficient (ausreichend)
5 deficient (mangelhaft)
6 insufficient (ungenügend)

Useful links: www.uni-kassel.de

The Spanish grading system is based on a 10-point grading scale:

9.0–10 outstanding (sobresaliente or matrícula de honor or mención de honor)
7–8.9 remarkable (notable).
6–5.0 passed (aprobado).
3–4.9 insufficient (insuficiente).
0–2.9 fail (suspenso)

Useful links: www.unileon.es

REGISTRATION, INFORMATION AND ADMINISTRATION

IAE -Savoie Mont-Blanc / International Office
4, Chemin de Bellevue – BP 80439 / F – 74944 Annecy-le-vieux cedex
Tel. : +33 (0) 450 09 24 94

embs@univ-savoie.fr